Residual land value
What a site is worth is what the finished scheme sells for, less cost, finance and profit. Every other number is an opinion.
Consent risk
An existing consent is not automatically the right scheme. Price the consent you want, not the one you inherited.
Mix before specification
Unit sizes decide your buyer. Specification only decides whether they pay the top of that range.
Procurement route
Fixed-price too early buys risk you have not designed out. Long-lead packages should be reserved before contract.
Finance structure
Senior margin matters less than drawdown profile and covenant headroom through a slow sales quarter.
Launch timing
First reservations should arrive while the crane is still up, on a brand written before the marketing suite.